Citymarketing campaign
The Hague cultural city
Art direction
Graphic design
Short copy
Multi-year citymarketing campaign to position The Hague as a leading city of art & culture. An initiative of The Hague Marketing Bureau and the city's collaborating cultural institutions. The Projects conceived the concept "Art that sticks to the mind" (loosely translated) in which iconic art is literally nestled in the mind of the visitor. For three years, we created bus shelters, advertisements, radio spots, online banners and other campaign expressions with this theme.