Unikwartier
city guide
Concept
Graphic design
Research
Copywriting
Photography (i.c.w. Annelien Nijland)
Media
City guide for the city marketing of Unikwartier (University Quarter), the coolest neighborhood in Utrecht. The Unikwartier city guide highlights the nicest stores, bars, restaurants, music gigs, theater venues and art galleries in a narrative way. The city guide activates regional audiences with a sophisticated combination of shopping, discovery and experience. The commercial spots and various places and buildings of tourist interest can be found on a handy map.
To further stimulate visits to Unikwartier, we incorporated exclusive deals in the leaflet, only redeemable at the physical store location. The Projects took care of the design, photography in collaboration with Annelien Nijland, did the research, wrote all the texts, produced and distributed this city guide through the Utrecht region via stores, restaurants and cultural venues.