Five Masters Once City - Citymarketing campaign visuals The Hague and copy.jpg
Five Masters Once City - Citymarketing campaign The Hague 3D abri's.jpeg
Five Masters Once City - Citymarketing campaign The Hague 3D abri's Escher.jpeg
Five Masters Once City - Citymarketing campaign visuals The Hague Mondriaan.jpg
Five Masters Once City - Citymarketing campaign visuals The Hague Escher.jpg
Five Masters Once City - Citymarketing campaign The Hague 3D Voucher.jpg
Five Masters Once City - Citymarketing campaign visuals The Hague Rembrandt.jpg
Five Masters Once City - Citymarketing campaign visuals The Hague Qcar activation.jpg
Five Masters Once City - Citymarketing campaign visuals The Hague Vermeer.jpg
Five Masters Once City - Citymarketing campaign visuals The Hague Mesdag.jpg
Five Masters Once City - Citymarketing campaign The Hague 3D Banksy rip.jpg

Five masters
One city campaign

  • Campaign visuals

  • Copy

  • Design

  • Animation

To highlight The Hague to (inter)national art-loving audiences, The Projects developed the central campaign visual and pay-off 'five masters one city'. With AI we created an eye-catcher who, with her binoculars, gets the five big Dutch Masters in her sights, just like that in The Hague. Visit the big five in The Hague.

The campaign images were widely translated to various means, including deployment as an eye-catching 3D object by JCDecaux and an activation with Qcars. A somewhat overly enthusiastic art lover snatched The Girl with the Pearl Earring right after the launch, but within a day she was already shining again on the Museumplein in Amsterdam.

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Kareem Raïhani logo design