GREEN
& GREENER
recipe books
Art direction
Book design
For Superfoodies, The Projects designed the recipe books GREEN and GREENER. Beautiful books full of delicious, healthy recipes for the conscious foodie who likes to cook organically and sustainably. With this recipe book you put organic and vegan dishes on the table every day that will keep your body and mind in optimal shape. The measured degree of product placement ensures that the brand is subtly communicated without the commercial nature of the publication becoming too much. A great example of how to link your brand content to the values you want to convey.