Fair trade
packaging
design
Strategy
Art direction
Brand identity
Packaging design
Copywriting
Portfolio upgrade of the sustainable brand Joannusmolen with the development of a premium range consisting of organic and fair trade products. Broad marketing & communication campaign on the store floor, B2B channels and online. The introduction did not go unnoticed. NRC, Happinez and De Volkskrant discussed the packaging as a textbook example of sustainable design.
The packaging for the Organic & Fair trade product range derives entirely from The Projects: concept, research, copywriting & packaging design. Striking faces of farmers from the countries where the ingredients are grown, create a strong sense of connection between buyer and producer. You really get to know them through the reports on the packaging and the website.