Re-branding Biobim organic baby food
Art direction
Brand identity
Packaging design
Illustrations (i.c.w. Marije Tolman)
Together with illustrator Marije Tolman, The Projects designed the new brand identity for Biobim organic babyfood. The brand 'character' 'Ekonijn' experiences an 'adventure' on every package and plays a role in all future branding. We also revamped the logo design. We applied the new packaging design to organic infant formulas, baby meals, baby snacks and baby porridges.