Enduura
brand
development
Brand identity
Logo design
Campaign
AI creation
Brandmovie
Copy
For kitchen brand Keller, The Projects developed the new label enduura. Enduura stands for nothing less than a revolution in the kitchen industry. Innovative circular kitchens made from biobased materials, fully dismountable, climate-neutral production and reused again and again.
We devised the campaign 'time for endless'. In line with the parent brand's core values, we translated this ambiguous payoff into 'endlessly accessible', 'endlessly beautiful' and 'endlessly reusable'. In collaboration with DWAnimations, we created a campaign image showing the enduura kitchen in its natural habitat. Using AI technology, we also designed a series of supporting images to visualize the sustainable and circular nature of enduura kitchens.
The Projects also wrote the brand story, incorporated text and images into various communication tools and is currently working on a brand movie to successfully introduce the circular kitchen to the corporate market.