Shambala
microdosing
brand identity
& packaging
Art direction
Brand design
Logo design
Packaging design
For Giel Beelen's Kukuru, The Projects developed the brand identity and packaging design for the microdosing extract Shambala. There was quite a stir about this natural food supplement in television show Radar Checkt. This microdosing product based on the medicinal plants Caapi and Bobinsana helps you "discover your inner guru". Shambala is a co-branding initiative of Kukuru and Superfoodies. The Projects was commissioned to design a brand identity in which both brands can be recognized. We took Giel's penchant for bright colors and chose a neon pink that pops off the packaging. We designed a shamanic imagery consisting of intertwined eyes. The combination of black, subtle lines and minimalist typography gives the packaging a mysterious premium feel