Self Care
brand identity
& packaging
Brand identity
Art direction
Brand development
Packaging design
Copywriting
Self Care's products allow you to test at home for Chlamydia, Cholesterol, Urinary tract infection, Menopause symptoms and Fertility. For this health brand, The Projects developed the brand identity of a line of home tests as well as packaging, POS displays and a B2B brochure. With a minimalist design, we sought the balance between a medicinal look and feel and a touch of cosmetics to appeal to the female target audience. This look and feel also communicates a more premium feel than usual in this product category.