HUGseat
wellness
branding
Graphic design
Brand identity
Dutch startup HUGseat came up with an innovative infrared sauna that uses five times less energy than a normal sauna. The beautiful hood is also made from recycled PET bottles, making the HUGseat an even more sustainable choice. For HUGseat, we developed the stylish high-end brand identity. Minimalism, space and tranquility characterize the clean design of all communication tools. After The Projects had already been allowed to design their website and webshop, the brand style was extended to brochures, corporate identity, advertisements and exhibition materials for wellness enthusiasts.