Grabit
brand creation
Brand identity
Logo design
Packaging design
Copywriting
At Grabit, they make delicious, healthy creations with loooots of benefits for smart foodies. Grabit is an innovative new food brand by the two Dutch brothers Mohamed & Riduan. Together with them, The Projects developed the identity, the name, the payoff 'for smart foodies' and the tagline 'food with benefits'. We also wrote the brand story, designed two packaging lines for their cup meals and crunchy mueslis and provided the necessary sales material to ensure that these innovative products will soon be on the shelves at your local supermarket.