Brand identity
Career
Central
Brand identity
Art direction
Logo design
Graphic design
Career Central was founded to help workers improve their employment position through (re)training and awareness. We built the brand from scratch for this career coaching product launched by trade union CNV. The Projects delivered the design of a complete set of brand assets including a logo and a range of icons to visually navigate through the large amount of e-learning modules. In addition, an e-learning platform and various marketing & communication assets such as flyers and banners were designed to recruit members at recruitment events and work floors.