Brand identity James
career advisers
Brand identity
Art direction
Graphic design
Illustration (i.c.w. Diederick van Buren)
Career consulting firms James and Kans joined forces. The Projects developed a brand identity to fit both parties. The yellow of Kans was given a prominent role in the new logo. James comes to life as a drawn character; the coach who takes you by the hand when making tough decisions. To appeal to various target groups, we selected images of employees from various sectors to be featured on posters, brochures, flyers and banners. Design of corporate identity and marcom such as advertisements, mailings, roll-up banners, writing pads and pens.