Re-branding CKM NGO

The NGO Centrum Kinderhandel & Mensenhandel (CKM) asked The Projects to assist in their ambition to transform from introverted research institute to public charitable organization. CKM researches and addresses degrading forms of exploitation in the Netherlands. The Projects developed their new brand identity. We designed a new logo and corporate identity, organized photo shoots with victims, developed the website and rewrote their brand story. We also integrated a donation system for online fundraising. With their new brand identity, CKM profiles itself in a contemporary, distinctive way as an innovative, solution-oriented NGO in the fight against criminal and sexual exploitation. The new communications fit CKM's ambition to grow through private fundraising. We believe the heroes of CKM are now ready for a splashy entrance into the world of NGOs.