Design
Vegan Desserts
recipe book

For foodies with a plant-based lifestyle, The Projects developed this handy and wonderful handbook for Vegan Desserts. A recipe book filled with delicious, healthy recipes for the conscious foodie who enjoys sustainable and plant-based cooking. Superfoodies nutritionist and 'food influencers' Tessa Moorman, Lemna Omrani, Magda Tymczyj, Marike Bol, Loulou Machiné and Charley Roberts share their secret tips and favorite vegan recipes. This recipe book teaches you how to replace animal-based ingredients with plant-based alternatives. The subtle degree of product placement ensures that the brand is communicated without the commercial nature of the publication becoming too much. A great example of how, as a brand, you can link content to the values you stand for. The Projects did the design and photography except for the recipes.