Have a Royal Winter citymarketing campaign The Hague.jpg
Den-Haag-Citymarketing-Campaign-Out-Of-Home-Display.jpg
Den-Haag-Citymarketing-Campaign-Newspaper-Ad.jpg
Den-Haag-Citymarketing-Campaign-Abri-5.jpg
Den-Haag-Citymarketing-Campaign-Newspaper-Ad.jpg
Den-Haag-Citymarketing-Campaign-Brochure.jpg
Den-Haag-Citymarketing-Campaign-Abri-3.jpg
The Hague City marketing Campaign Brochure 3.jpg
Den-Haag-Citymarketing-Campaign-Abri-2.jpg
Den-Haag-Citymarketing-Campaign-Info-Pillar.jpg
Den-Haag-Citymarketing-Campaign-Abri-4.jpg
The Hague Citymarketing Campaign Info Column 2.jpg

Have a
Royal Winter
campaign

  • Concept

  • Art direction

  • Campaign identity

  • Logo design

  • Copywriting

  • Commercial

Multi-year citymarketing campaign to entice the Dutch public to visit The Hague during the dark winter days. The 'Have a Royal Winter' campaign promotes all cozy winter events in the city under one recognizable banner. The Projects designed the logo and developed a recognizable campaign identity. We designed posters, info columns, program booklets, advertisements, out of home expressions, billboards and banners for a large-scale multi-channel media offensive. The Projects also wrote the copy for radio spots and produced the TV commercial. See below the STER TV commercial that Big Fish delivered under our art direction.

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